N.E.W. Credit Union Branding

This client needed a face-lift on their existing marketing pieces. Keeping close with their original brand colors, I set standards for specific fonts, colors and types of photos that should always be used in their marketing pieces so that there would be brand consistency. I wanted to make the new look cleaner and more streamline while using existing brand elements, making sure not to stray too far from their previous marketing efforts.  I also designed an updated logo that would match the logo they were using, but to bring in a more modern feel. I incorporated the brand colors and fonts in this logo along with keeping the Wisconsin shape that was in their previous design.